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My Work History

Professional Experience

Adapting Social - Copywriting Intern

Aug 2020 - Dec 2020

Wrote copy, edited blog posts, and optimized blog posts for the Google Search Engine system. Created an ad campaign with other interns for a fictional company 'The Villas at Point Pleasant.'

Kraus Marketing -
SEO and Content Intern

Jan 2021 - April 2021

Wrote blog posts for diverse array of clients, optimized blog posts for the Google Search Engine system, conducted keyword research with SEMrush, implemented backlinking campaigns.

TOPDON -
Copywriting & Content Coordinator

July 2021 - Nov 2023

An instrumental communications specialist of the TOPDON marketing team. Coordinated magazine articles, PR articles, social media, and wrote the company’s exclusive newsletter, TOPDON Insider. Uploaded various TOPDON products into PIM tools for TOPDON vendors such as NAPA and Advance Auto Parts. Led the project to develop a FAQ page for search engine optimization.

DeSales Media Group -Social Community Manager

Nov 2023 - July 2026

Executed end-to-end marketing campaigns, including ideation, audience research, messaging, and coordination with design and editorial teams. During my time with DeSales Media Group, I supported the production of the Big City Catholics podcast, managed influencer partnerships and community engagement, expanding reach and strengthening audience relationships, and produced analytics reports, translating performance data into actionable content strategies. Notable achievements during my time included:
 

  • Created viral and high-performing content, with individual posts reaching ~250K views

  • Drove measurable performance improvements across platforms: 

    • Facebook: 1.07M+ impressions (+35.9%), 29.9K engagements (+112.9%), 2.8% engagement rate (+56.7%)

    • Instagram: 298.5K impressions (+128.8%), 24.2K engagements (+149.5%), 8.1% engagement rate

    • X (Twitter): 128K impressions, 6.4K engagements, 5% engagement rate

  • Grew audiences across key platforms:

    • Facebook: +2.8K followers (13K → 15K)

    • Instagram: +2.6K followers (4K → 6.3K)

My Cover Letter

As an experienced and adaptive marketing and communications professional, my passion is for generating successful content for clients and employers. I have experience in many in-demand fields of marketing, which I pair with a passion for delivering successful and memorable content.

I have a well-rounded skillset for business marketing. My career began with an internship as an SEO and copywriting specialist. It soon expanded as I took on social media and email marketing jobs, editing, analytics, and event coordinating. I have worked on cover ads and articles for magazines, coordinated global tradeshow events, coordinated data and media output to national distributors like NAPA and Advance Auto Parts, and written commercial scripts.

Other assets I  pride myself on include teamwork, leadership, innovation, practicality, and communication. I am eager to contribute my talents and team-oriented mentality to your business. As a creative with a proven track record in coordinating big projects, my focus on building strong content and professional relationships has been a consistent asset in my career and to my coworkers.

Please review my resume and portfolio for a deeper look into my work history and accomplishments. I am eager to discuss how my personal and professional background can help your business in key marketing roles.

My Skillset

​Skills

  • Social Media Strategy & Growth

  • Content Marketing & Campaign Development

  • Analytics & Performance Reporting

  • Audience Research & Segmentation

  • Influencer & Community Management A

  • Copywriting

  • SEO

  • Analytics

  • Email Marketing

  • Creative Problem Solving
     

Tools & Platforms​

  • Meta Business Suite, Meta Ads

  • HubSpot, Falcon Analytics

  • SEMrush, Google Analytics

  • Canva, Adobe Photoshop

  • WordPress

  • Microsoft 365, CoPilot, & Gemeni

  • Bitly, lnk.bio

  • ChatGPT, Claude, & AI Content Tools

 

Certifications​

  • SEO Certificate - HubSpot – 2023

  • Claude 101 Certificate - Anthropic - 2026

  • AI Fluency Certificate - Anthropic - 2026
     

©2020 by Joe Lentine. Created with Wix.com

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